SEO & Digital Marketing · GCC
From one map pin to full local coverage across Qatar
Strong reputation by word of mouth, almost no digital footprint — and a competitor set that had spent three years building one.
- Client
- Doha Storm
- Duration
- 6 months
TL;DR
Executive Summary.
From one map pin to full local coverage across Qatar
Strong reputation by word of mouth, almost no digital footprint — and a competitor set that had spent three years building one.
- +218%Google Business Profile callsMonth 1 to month 6
- +156%Organic search visibilityTracked keyword set
- 11 → 140Google reviews4.8 average
- -31%Cost per leadPaid search
The Problem
What we walked into.
- A single Google Business Profile covered the whole operation, with no service or area pages behind it.
- Only 11 reviews against competitors holding well over 200, in a category where reviews visibly drive the map pack.
- Paid search ran on a single broad-match campaign with no negative keywords, spending a third of budget on irrelevant terms.
The Approach
What was actually shipped.
Build the local foundation
Distinct service and area pages were created with LocalBusiness and Service schema, and the Google Business Profile was rebuilt with correct categories, services and imagery.
Make reviews part of operations
A post-job SMS request was added to the existing dispatch process, turning review collection into a byproduct of the work rather than a campaign.
Restructure the ad account
Broad match was replaced with intent-segmented campaigns, a real negative keyword list, and conversion tracking tied to calls over 60 seconds rather than clicks.
The Outcome
What moved.
- Calls from the Google Business Profile rose 218% over six months, with map pack presence extended across the main service areas.
- Review volume moved from 11 to more than 140 at a 4.8 average, which visibly shifted local ranking.
- Cost per lead from paid search fell 31% while lead volume rose.
Project FAQ
Doha Storm — questions we get asked.
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Looking for this in your own market? SEO company in Qatar.
The next step
Tell us where growth
is stuck.
A 45-minute call. You describe the business, and you leave with two or three specific observations about your site — whether or not you go further. No pitch deck.
Or call +91 97781 64459