Facility Maintenance & Rope Access · GCC
A certified rope-access contractor, positioned like one
An IRATA-certified high-rise maintenance contractor in the UAE, whose site undersold its certification, safety record and completed work.
- Client
- Vertex
- Duration
- 6 weeks
TL;DR
Executive Summary.
A certified rope-access contractor, positioned like one
An IRATA-certified high-rise maintenance contractor in the UAE, whose site undersold its certification, safety record and completed work.
- +3Certifications surfaced above the foldIRATA, Level 3 supervision, first aid
- +95%Projects page visibilityMonth over month increase in organic impressions
- 2.5×Tender pack downloadsTracked via project page interactions
The Problem
What we walked into.
- Certification and safety credentials — the deciding factor for a facilities manager choosing a rope-access contractor — were buried below a generic hero slider.
- The projects section existed but had no individual project pages, so nothing about scale or building type was indexable or linkable.
- No schema identified the business as a facility-maintenance or building-services contractor, so it competed poorly against category-specific directories.
The Approach
What was actually shipped.
Put certification first
IRATA accreditation, Level 3 supervision and first-aid training moved into the hero and into structured credentials content, matching how a facilities manager actually qualifies a contractor.
Give every project a page
Completed high-rise and facade projects became individual pages with building type, scope and location — indexable and shareable in a tender pack.
Categorise the business correctly
Service and LocalBusiness schema now identify the business explicitly as a facility maintenance and rope-access contractor serving the UAE.
The Outcome
What moved.
- Certification and safety credentials are now the first thing a visitor sees, matching how the business is actually chosen.
- Every completed project has its own indexable page for the first time.
Project FAQ
Vertex — questions we get asked.
Related Work
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Looking for this in your own market? SEO company in Dubai.
The next step
Tell us where growth
is stuck.
A 45-minute call. You describe the business, and you leave with two or three specific observations about your site — whether or not you go further. No pitch deck.
Or call +91 97781 64459