Hospitality & Direct Bookings · India
A boutique villa resort competing with OTA booking fees
A hillside villa resort with a striking property, relying on third-party booking platforms that take a cut of every reservation the direct site could earn.
- Client
- Lapace Villa Resort
- Duration
- 6 weeks
- Services
- Web DevelopmentDigital Marketing
TL;DR
Executive Summary.
A boutique villa resort competing with OTA booking fees
A hillside villa resort with a striking property, relying on third-party booking platforms that take a cut of every reservation the direct site could earn.
- +1Direct booking flow addedPreviously WhatsApp-only
- +60%Direct enquiry shareShift from OTA platforms
- -2.5sGallery load timeMobile median improvement
The Problem
What we walked into.
- The only path to book was a WhatsApp click-out, which loses anyone who wants to compare dates and pricing before committing.
- Property photography was strong but unoptimised, pushing mobile load times past four seconds on the gallery.
- The resort had no presence for the 'villa resort near [region]' searches that OTA listings were capturing instead.
The Approach
What was actually shipped.
Add a real booking flow
A date-and-rate booking flow was added alongside WhatsApp, so visitors who want to self-serve no longer have to start a chat to see availability.
Fix the gallery
Property photography was served through a responsive image pipeline with explicit dimensions, cutting gallery load time without losing visual quality.
Build for local discovery
Location and neighbourhood pages were built around genuine nearby attractions, targeting the searches OTA listings were winning by default.
The Outcome
What moved.
- Visitors can now see availability and rates without starting a WhatsApp conversation.
- Gallery load time improved materially on mobile connections.
Project FAQ
Lapace Villa Resort — questions we get asked.
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